Follow other Buddy Walk® and Down syndrome fundraising events and engage with them to gain new followers
Follow other local community organizations and nonprofits to gain new followers
Limit tweets to less than 100 characters for higher engagement (e.g., re-tweet)
Host creative contests on Twitter, where far fewer governing rules and regulations exist than on Facebook. For example, raffle off a free t-shirt among followers who tweet about the Buddy Walk® event (with link to your Stride site) every day for a week.
Tag other profiles frequently to gain visibility among their followers, too
Use hashtags such as #BuddyWalk, #Downsyndrome and #YourCityName (or other popular local or regional identifiers) to tie into your broader communities’ content streams!
Prompt users to complete a sentence or phrase through a hashtag
Use hashtags to ask questions on Twitter (#AskBuddyWalk)
Best Times to Tweet Content
Tweet once per day
Tweet in the afternoon between 3:00PM-7:00PM (Majority of retweets occur at 4:00PM)
Avoid tweeting after 8:00PM any day and after 3:00PM on Fridays