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Event Organizers: Implementing Instagram into Your Social Media Strategy

By Jen Franklin Kearns, ds-connex team member Key Takeaways: Bio: include an engaging description and link (Linktree) Photos/Captions: post clean, well-lit photos to catch followers’ eyes; include a “hook” in your caption Hashtags: ensure exposure to your target audience Instagram Stories: showcase your org’s day-to-day activities Goal: consistent content Social (more…)

Spreading Joy – #dsconnexus

By Jen Franklin Kearns, ds-connex team member During these uncertain times, ds-connex is eager to illustrate that our community is strong and connected. To that end, we have two fun new campaigns to enjoy while we’re all spending more time at home. Birthday Celebrations We want to help your family (more…)

Re-imagining Your World Down Syndrome Day Celebrations

By Jen Franklin Kearns, ds-connex team member Many organizations and community groups have plans to celebrate World Down Syndrome Day in a big way. Unfortunately, health concerns are causing wrinkles in those plans, and most events have been canceled. While gathering together to recognize World Down Syndrome Day is preferred (more…)

Ds-connex Presents: The Fourth Annual Super Sibs Contest

By Jen Franklin Kearns, ds-connex team member This October, in observance of Down Syndrome Awareness Month, we are excited to once again recognize the Super Sibs of our loved ones with Down syndrome! Siblings tend to be very aware of the impact of having a brother or sister with extra (more…)

Walk Team Spotlight – Sweet Anna Sue of the GRADSA Buddy Walk®

Author: Jen Franklin Kearns, ds-connex team member On Saturday, September 28th, GRADSA will celebrate its 2019 Buddy Walk® in Owensboro, Kentucky. GRADSA is fortunate to have many teams fundraising on its behalf, and with their help, they have exceeded their fundraising goal for this year’s event! One such team, Sweet (more…)

Walk Team Spotlight – Team Double D of the Wiregrass Area Buddy Walk®

Author: Jen Franklin Kearns, ds-connex team member On Saturday, October 12th, F.R.I.E.N.D.S. will celebrate its 12th Annual Wiregrass Area Buddy Walk® in Dothan, Alabama. Hoping to raise $60,000 this year, F.R.I.E.N.D.S. is counting on the support from their great Buddy Walk® teams to help them reach their fundraising goal. Double (more…)

Ds-connex Presents: The Fifth Annual Summer of FUN-draising Contest!

By Jen Franklin Kearns, ds-connex team member Summer days are full of fun and adventure, and we know that team captains in the Down syndrome community are also busy hosting fundraisers for their Down syndrome fundraising teams. We love the creativity we see, year after year, as team captains work (more…)

Walk Team Spotlight – Riley’s Rockstars of the DSACF Step Up for Down Syndrome Walk

Author: Jen Franklin Kearns, ds-connex team member On Saturday, October 19th, the Down Syndrome Association of Central Florida will celebrate its 21st Annual Step Up for Down Syndrome Walk at Lake Eola Park in Orlando, FL. Leading the group of teams helping the DSACF work toward their $200,000 fundraising goal (more…)

Our Team – Row A

Jen Franklin Kearns, Social Media Analyst, joined the ds-connex team in January 2014, bringing with her many years of experience as a Buddy Walk® Team Captain. Since 2004, Team Alex has been a top fundraising team for the Columbus Buddy Walk®. Honoring Jen’s oldest son, Team Alex serves not only (more…)

Our Social Strategy – Row A (Listening)

Listening in the realm of social media refers to understanding who is talking about you and what they are saying.  Gaining this understanding allows for an organization to better respond to misconceptions, provide superior services, and plan ahead. Ds-connex utilizes the social media listening tool Sysomos MAP, in combination with (more…)